"I dont know. I think its just me in brand form. Like its just a collection of my thoughts and feelings that i want to express and convey. i think my mind is always racing thinking of so many completely different things all at one time and thats kind of how the brand feels. not everything will have some deep crazy meaning, but everything will come from my heart or from the desire of seeing other people relate to it or appreciate it. there isnt a specific formula i follow when creating a collection or a rollout or a piece because the brand is simply me just expressing myself and things i think look cool. i make shit that i actually want to make, not just things i think will sell well. i dont care if one collection has a specific tone and the next collection is entirely different in every way because the tone i set for a drop or campaign is what i was feeling in the moment and feelings change from one release to the next. i make what i want because i want to make it, not because i think it should fit into this “mood” or “theme” that the brand is supposed to represent. i dont want to put myself in that box. not creating something simply because it doesnt fit in with the rest of your work is so dumb to me. that takes away all the meaning because youre forcing yourself to create only within the boundaries you have set for your creative endeavor. the whole point of art is that its a form of expression based on the creators current state or thoughts or feelings or desires. sometimes people make stuff simply because its cool and no other reason and thats great too. at the end of the day, YES its a business, but it has always been a passion project before that. art is spontaneity, and thats what i try to make another day feel like. each another day project has its own meaning, its own inspirations, its own tone, and its own place in the world and i think thats the beauty of creating with the sole purpose of creating. nothing will be exactly the same. things wont always fit into an ecosystem that you think you have to create and thats ok. I want to make stuff for the sake of making stuff and if other people like it too, then thats great."